portfolio

training program

Developed and operationalized an on-demand, role-based global cloud proficiency training program in support of a cloud-first business strategy. Program was translated into three languages and is in use across 10 geographies.

docuseries

Produced a reality-style docuseries to enable employee adoption of communications and collaboration platforms during the pandemic. Increased Zoom adoption by 25% over a six-week period in both the US and India.

brand development

Conceived and wrote the 2023 global brand voice for a professional services firm inclusive of website copy, communications templates, marketing materials and more.

custom magazine

Editor, copywriter and marketing lead for an in-house publication introduced to drive platform adoption, promote thought leadership and assist in external client go-to-market efforts.

go-to-market

Led the concept and development of a business growth initiative for IT professionals designed to enable go-to-market efforts. Included a “think like a consultant” bootcamp, resource portal, industry-specific sales tools + a sales coaching program.

website build

Led a multi-disciplinary team in the design and development of an insurance company’s 700+ page website on the Drupal platform, including strategic planning, customer journey mapping, design, copywriting, user testing, marketing automation and communications. Website won first place in the AASCIF awards.

dei career campaign

Concept, creative direction and copywriting for an internal networking and project volunteer campaign.

enterprise platform rollout

Mobilized and aligned teams across multiple businesses in the move to a new enterprise-wide collaboration platform.

experiential change management

Delivered a transformational change management program for over 200k professionals, called “the blueprint for future technology adoption programs.”

customer experience

Designed and delivered a customer experience workshop for cyber security and technology teams with responsibility for supporting more than 5,000 employees during a enterprise-wide global cloud migration.