original content + storytelling
I asked ChatGPT for an example of why the world still needs copywriters.
“Copywriters offer personalized expertise that goes beyond what AI like ChatGPT can provide. A copywriter brings a deep understanding of your brand, target audience and specific goals to strategically craft content that resonates with your audience. They can capture the nuances of your brand’s voice, handle complex projects and offer creative insights, ensuring that every word serves a purpose.”
Pretty good ChatGPT. I couldn’t have said it better myself.
Oh, wait. Yes I can.
services
Ninja like ability to drop into any client environment, thoroughly assess marketing, communications and PR content needs, craft compelling copy and be on my way – faster than you can say ChatGPT. Award-winning copywriter with deep experience in technology, insurance, healthcare and non-profit.
marketing + advertising
If you’re looking to increase engagement and drive adoption for your product, service or brand, developing compelling content is a must.
Content may take the form of website copy, email campaigns, banner ads, brochures, PPT presentations and much more.
With design being a key component of any content deliverable, I’ll work closely with your designers (or can connect you to creative resources) to ensure your brand tone and voice aligns with its look and feel.
communications
Keep your employees connected and informed by creating a shared understanding through corporate communications.
I can help you develop a content strategy (or execute against an existing one) then write the specific communications needed, create a package or develop template(s) for you to leverage internally.
Examples might include FY strategic goals, leadership reports, company news, All Hands presentations, policy changes, software updates, industry trends, news – anything that needs to be conveyed internally.
social media
Every brand needs a presence across the social media landscape to engender brand affinity, increase sales and drive web traffic. The social channels that are right for your brand will depend on your objectives and target audience.
We’ll look at your current social presence then come up with a realistic plan for managing your editorial calendar and social media channels.
I will then develop customized content under applicable themes under your brand umbrella. Have a newsworthy or noteworthy content request? No problem. Urgent needs are responded to…urgently.
storytelling
Every brand has a story. One that’s told in words, through images and in the way your brand conveys its core values through purposeful action.
I’ll carefully craft that story as it weaves throughout the customer journey, which is how your target audience will experience the brand across all of your marketing and PR channels.
thought leadership
You’ve got something to say and no time to say it. That’s where I come in. We’ll conduct an interview, I’ll write a draft, you’ll provide feedback and voilà – your ideas come to life.
Thought leadership might take the form of things like…articles, TEDx briefs, podcast pitches, PDF downloads, vlogs, blogs and more.
training programs
Whether you’re looking to add to your team’s customer experience skillset or train employees on a new software program or feature, I’ll partner with your subject matter experts to craft a customized program or build upon an existing one.
Programs can be instructor-led (both virtually or in person) or on-demand using the platform of your choosing.